We started because we saw a gap

Between what accountants typically offer and what growing businesses actually need.

Team collaboration

Our origin story

AigreaErog started in 2018 when three accountants working at different Big Four firms realized they were all frustrated by the same thing. Their clients—especially smaller businesses—were getting cookie-cutter solutions that didn't account for their unique situations.

One client was being charged $500/month for services they didn't need. Another was missing out on significant tax credits because their accountant never asked the right questions. A third was drowning in quarterly reports they couldn't understand.

So we left. Built our own firm. And decided to do things differently.

Office meeting

What guides us

Clarity over complexity

Financial jargon exists to make simple things sound complicated. We translate everything into language you'd actually use in a conversation.

Proactive, not reactive

We reach out before problems become emergencies. You shouldn't have to chase us for updates or answers.

Strategic thinking

Every business decision has financial implications. We help you see them before you commit, not after.

No surprises

Our pricing is clear. Our timelines are realistic. Our recommendations come with explanations, not assumptions.

Who you'll work with

We're a team of twelve, including five CPAs, three financial analysts, two bookkeepers, and support staff. You'll have a primary contact, but the whole team knows your account.

Team member

David Martinez

Founding Partner, CPA

Specializes in tech startups and SaaS businesses
Team member

Rachel Nguyen

Tax Strategy Director, CPA

Expert in corporate tax planning and CRA compliance
Team member

Thomas Adeleke

Financial Advisory Lead

Former CFO with 15 years in strategic finance

How we're different

We don't bill by the hour

Fixed monthly fees mean you can ask questions without worrying about the meter running. Need to hop on a call to discuss something? It's already included.

We use modern tools

Cloud-based systems, real-time dashboards, and automated workflows. You get insights faster, and we spend less time on data entry.

We care about the why

Before we recommend anything, we ask about your goals. Are you planning to scale? Looking for an exit? Optimizing for cash flow? The answer changes our approach.

We're accessible

Average response time: under 4 hours during business days. You're not going to sit around waiting for answers.

Industries we serve

While we work with businesses across sectors, we have deep experience in these areas:

Technology & Software
Professional Services
Construction & Trades
Retail & E-commerce
Healthcare Practices
Creative Agencies
Manufacturing
Real Estate
Financial planning

Our commitment to you

When you work with us, you get transparency. That means clear explanations, honest timelines, and upfront pricing. No hidden fees, no surprise charges, no fine print.

You also get consistency. The person you meet in your first call will be part of your team throughout our relationship. We don't pass you off to junior staff after you sign.

Most importantly, you get advocacy. We're on your side when dealing with the CRA, negotiating with banks, or making tough financial decisions. Your success is literally how we measure ours.

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